THINKPINK / PAKISTAN
Tradition,
told in thread.
From the shimmer of gotta kinari to patient hand embroidery, THINKPINK brings the living craft of Pakistan into the everyday.
Explore the collection →
GOTTA KINARI
BY HAND
GOTTA KINARI ✦ CHIKANKARI ✦ MUSH HAND EMBROIDERY ✦ AJRAK & BLOCK PRINT ✦ GOTTA KINARI ✦ CHIKANKARI
THE COLLECTION
Made for the
moments that matter.
OCCASION WEAR
Embroidery,
worn with pride.
Traditional Pakistani marriage and festive dress — gotta kinari, chikan, and hand-finished detail for every celebration.
CRAFT LIVES
IN EVERY REGION
OUR ROOTS
Not a trend.
A tradition carried forward.
Every THINKPINK piece begins with a conversation between cloth, maker, and memory. We look to the ceremonial trimmings, fine stitches, and vivid pattern of Pakistan — then make room for them in a modern wardrobe.
Meet the artisans’ palette →THE WALKTHROUGH
How a THINKPINK
piece is made.
A considered journey from raw cloth to the finishing touch.
- 01Choose the cloth
We select breathable cottons, luxe lawns, and festive surfaces for the way they drape, move, and hold colour.
- 02Draw the story
Motifs are placed with intention — a border here, a quiet bloom there — so each silhouette feels balanced.
- 03Work by hand
Gotta, chikan, mush, and hand embroidery are built slowly, stitch by stitch, by makers who know the language of cloth.
- 04Finish for you
Every piece is pressed, checked, and packed with care, ready to become part of your own celebration.